Salesforce Sales Cloud Services

People who don’t know much about Salesforce might be excused for thinking that Salesforce offered a single product named customer relationship management (CRM) for the business. Salesforce provides various services and tools, each targeted at a specific function or market. These tools are called “clouds” because they’re all served via cloud computing.

Salesforce Sales Cloud is perhaps the company’s most popular cloud. It automates sales, drives lead generation, and facilitates communication across multiple channels. Sales Cloud is used by sales reps and managers in B2B and B2C segments.

One of the primary reasons businesses employ Sales Cloud is to increase sales – and it works. According to Salesforce, companies using Sales Cloud register a 37% increase in win rate and a 44% increase in productivity. In addition, other research indicates that using Sales Cloud can increase conversion rates by anywhere from 40% to 300%.

Sales Cloud offers several important features for businesses of all types, including:

• Opportunity and product management
• Lead management and tracking
• Account data and contact management
• Campaigns

You can add some modules to enhance Sales Cloud’s functionality. Some of the more popular modules include:

• Einstein AI – provides lead scoring and predictive analysis for smarter decision making
• Customer 360 Data Manager – connects customer experiences across multiple departments and channels
• Sales Path – helps qualify leads more quickly