Challenge

To Engage the customers via the Reward program and increase the frequency of customer return to the portal, increase purchases and generate more revenue.

Solution

Automated workflow to send series of emails with reward points, how to utilize rewards points & other details.

Technologies and tools

HTML, CSS, AmpScript, Query Activity, Automation Studio.

Challenges

• Send the customer an email with their reward points.
• Increase the chances of generating revenue.
• Motivate the customer to come back to the website.
• Engage customers with the right balance of email communication, neither overloading their inboxes nor leaving them forgotten.
• Reduce errors arising from manually composing dynamic emails, often only discovered after the campaign emails were sent.

Solution

• The standardized design of audience-based journeys, with the correct use of segmentation, suppression, and personalization.
• Implementation of best practices for email sends.
• Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.
• Configured platform features that make sections of email coding automatic, thereby minimizing human error.

Result

• Customer retention(Drop in customer exits).
• Customer engagement (Improved Customer Satisfaction scores).
• Increased revenue collection (Up by 35%).