Improving engagement with non-active customers.
Customer
Australian online retailer in the shoes industry, enables users to compare different products and purchase.
Challenges
- Dynamic content to change incentives, based on lifecycle stage based on lifecycle stage, gender, or other demographic factors
- Engage customers with the right balance of email communication, neither overloading their inboxes nor leaving them forgotten.
- Reduce errors arising from manually composing dynamic emails, which were often only discovered only after campaign emails were sent.
Solution
- Standardized design of audience-based journeys, with correct use of segmentation, suppression and personalization.
- Implementation of best practices for email sends.
- Include dynamic recommendations in the email based on the recipient’s taste profile.
- Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.
- Configured platform features that make sections of email coding automatic, thereby minimizing human error.
Result
- Recover Customers.
- Reduce Spam Complaints and deliver more.
