Challenge

Running Product Clearance campaigns targeting the best fitting /interested customers.

Solution

Implement a Implemented Automation (Product clearance Campaigns) to send series of emails with special offer deals to customer based on their preferences.

Technologies and tools

HTML, CSS, AmpScript, Query Activity, Automation Studio.

Challenges

• Address unsold inventory that is gathering dust on the shelves or taking up space in the stockroom and make profits.
• Engage customers with the right balance of email communication, neither overloading their inboxes nor leaving them forgotten.
• Reduce errors arising from manually composing dynamic emails, which are often discovered only after campaign emails are sent out.

Solution

• The standardized design of audience-based journeys, with the correct use of segmentation, suppression, and personalization.
• Implementation of best practices for email sends.
• Redesigned data management processed with the use of the correct platform tools and focused on re-usability.
• Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.
• Configured platform features that make sections of email coding automatic, thereby minimizing human error.

Result

• Customer engagement (Improved Customer Satisfaction scores).
• Increased revenue collection ( Up by 15% ).
• Significant Drop in Stale Inventory levels.
• Reduction in technical staff requirement for dynamic email coding activities along with reduced daily intervention.