Challenge

Encourage the user to take the next step to discover further value, and deepen their engagement with the customer.

Solution

Automated workflow to send series of email to highlight what the user will ultimately gain/benifited after getting engaged.

Technologies and tools

HTML, CSS, AmpScript, Query Activity, Automation Studio.

Challenges

• Send the personalized content to the customer and make them aware about how they will be benifited
• Utilize segmentation based user activity on the email.
• Reduce errors arising from manually composing dynamic emails, which were often only discovered only after campaign emails were sent.

Solution

• Series of personalized emails to make aware about the services.
• Standardized design of audience-based journeys, with correct use of segmentation, suppression and personalization.
• Implementation of best practices for email sends.
• Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.

Result

• Improved Brand Reputation.
• Improved conversions rate.
• Increased customer retention.