Challenge

Engage customer by sending the daily Lottery draw number digitally who purchased the lottery.

Solution

Automated workflow to inform customers about the winning lottery number.

Technologies and tools

HTML, CSS, AmpScript, SQL Queries, Automation Studio.

Challenges

• How to make the lottery details available to user easily into their inbox.
• Reduce errors arising from manually composing dynamic emails, which were often discovered only after campaign emails were sent out.

Solution

• Standardized design of audience-based journeys, with correct use of segmentation, suppression and personalization.
• Implementation of best practices for email sends.
• Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.
• Configured platform features that make sections of email coding automatic, thereby minimizing human error.

Result

• Encourage customer participation.
• Improved customer engagement.
• Increase revenue collection.