To encourage those buyers who are purchasing a product or service first time from a website and to increase the customer retention rates—by turning one-time customers into loyal fans.
Customer
A USA-based online retailer that is home to over 300 brands. Enables users to compare different products and purchases.
Challenges
- Driving customers back to the website.
- Increasing the frequency of purchases.
- Engage customers with the right balance of email communication, neither overloading their inboxes nor leaving them forgotten.
- Reduce errors arising from manually composing dynamic emails, which were often only discovered only after campaign emails were sent.
Solution
- The standardized design of audience-based journeys, with the correct use of segmentation, suppression, and personalization.
- Implementation of best practices for email sends.
- Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.
- Configured platform features that make sections of email coding automatic, thereby minimizing human error.
Result
- Improved customer engagement.
- Increase in Open and Click-through rates.
- Increase in visitors to order conversion.
