Challenge

Allows customers to manage their preferences (Opt-In ,Opt-Out and Topics of Interest).

Solution

Custom Landing page to manage the customer’s preferences with company’s branding.

Technologies and tools

HTML, CSS, AmpScript, Query Activity, Automation Studio.

Challenges

• Branding of the perference center where customer set opt-in and opt-out.
• Allow customer to set the frequency of email delivery or change their topics of interest.

Solution

• Customized Landing page to capture the customer preference.
• Allow user to update personal informations and other details.
• AMPScript and SSJS to store the preference in desired Data Extension/Lists.

Result

• Improved customer experience.
• Establishing Brand authenticity.
• Ease of Usage.