Customer Stories

Birthday Campaign

To generate revenues by reaching customers on their birthday with special offer deals.

Key Details

Challenge

Provide customer delight by pampering the customers via Special Offers on their Birthday.

Solution

Automated workflow to send personalized email with some offers or deals.

Technologies and tools

HTML, CSS, AmpScript, Query Activity, Automation Studio.

Customer

US based customer in banking industry.

Challenges

  • Dynamic content to change incentives, based on lifecycle stage (e.g. sending VIPs an extra special gift, or increasing the incentive on special days for the customer.
  • Utilize segmentation based on who are yet to purchase for the first time), gender, or other demographic factors.
  • Engage customers with the right balance of email communication, neither overloading their inboxes nor leaving them forgotten.
  • Reduce errors arising from manually composing dynamic emails, which were often only discovered only after campaign emails were sent.

Solution

  • Standardized design of audience-based journeys, with correct use of segmentation, suppression and personalization.
  • Implementation of best practices for email sends.
  • Include dynamic recommendations in the email based on the recipient’s taste profile.
  • Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.
  • Configured platform features that make sections of email coding automatic, thereby minimizing human error.

Result

  • Improved Brand Reputation.
  • Customer engagement (Improved Customer Satisfaction scores).
  • Improved conversions rate.
  • Increased customer retention.