To generate revenues by reaching customers on their anniversary with special offer deals.
Customer
US based customer in banking industry.
Challenges
- Dynamic content to change incentives, based on lifecycle stage (e.g. sending VIPs an extra special gift, or increasing the incentive on special days for the customer.
- Utilize segmentation based on who are yet to purchase for the first time), gender, or other demographic factors.
- Engage customers with the right balance of email communication, neither overloading their inboxes nor leaving them forgotten.
- Reduce errors arising from manually composing dynamic emails, which were often only discovered only after campaign emails were sent.
Solution
- Standardized design of audience-based journeys, with correct use of segmentation, suppression and personalization.
- Implementation of best practices for email sends.
- Include dynamic recommendations in the email based on the recipient’s taste profile.
- Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.
- Configured platform features that make sections of email coding automatic, thereby minimizing human error.
Result
- Customer engagement (Improved Customer Satisfaction scores).
- Improved conversions rate.
- Increased customer retention.
