To generate revenues by reaching customers when customers add items to their online shopping cart but exit the website without making a purchase with some offer coupons.
Customer
Australian online retailer in shoes industry . Engages users to compare different products and Purchase.
Challenges
- Engage customers via offers for the items abandoned in the cart.
- Increase the chances of closing more sales.
- Engage customers with the right balance of email communication, neither overloading their inboxes nor leaving them forgotten.
- Reduce errors arising from manually composing dynamic emails, which were often only discovered only after campaign emails were sent.
Solution
- Standardized design of audience-based journeys, with correct use of segmentation, suppression and personalization.
- Implementation of best practices for email sends.
- Implementation of best practices around robust coding of dynamic emails, with error prevention and error handling techniques.
- Configured platform features that make sections of email coding automatic, thereby minimizing human error.
Result
- Customer engagement (Improved Customer Satisfaction scores).
- Increase the chances of closing more sales.
